The UK’s number one Mexican food brand commissioned Brainstorm to create its first ever UK website, which would become a core brand contact point for all other communications activity.
Briefed to deliver a solutions-based destination for the brand, we developed a content-rich site with over 70 bespoke recipes, cookery videos featuring TV chef Gizzi Erskine and a self-contained section for new product launches and seasonal content. The site maximises interactive functionality, with SMS shopping lists, links to social networking and an integrated newsletter system – and achieves the difficult task of delivering both corporate and brand messaging in an engaging way.