Designed specifically to appeal to their most loyal consumers, Brainstorm created the 'Summer Sensations' recipe booklet for Old El Paso's 2006 summer activity. The success of the creative concept, which focused on the five senses: 'taste, touch, see, hear and smell' led to an integrated promotional campaign that ran throughout the 2007 summer months.
Brainstorm created a microsite to act as the focal point for the campaign, which included various print initiatives. Using enticing specially shot photography, Brainstorm helped to bring the food to life while providing an online platform for Old El Paso to communicate to their consumers.