The UK’s number one Mexican food brand commissioned Brainstorm to create a dedicated UK website which would become the core brand contact point for all other communications activity. Briefed to deliver an engaging, solutions-based destination for the brand, Brainstorm developed an intuitive, content-rich site which dramatises the sociable nature of the Mexican meal experience, while delivering key educational messages about Mexican food.
Brainstorm developed, wrote and photographed over 50 bespoke recipes and sourced TV chef Gizzi Erskine to feature in online cookery videos and become a key “face” for the brand. With party planners, a self-contained seasonal section and comprehensive product information, the site achieves the difficult task of delivering both corporate and brand messaging, while maximising interactive functionality such as SMS shopping lists, email party invitations, links to social networking and an online newsletter system with integral data capture.