Old El Paso's latest products, Crispy Chicken Fajitas and Stand'n'Stuff Tacos, represented OEP's biggest launch for over five years. Launched with the objective of attracting new users to the Mexican category and the OEP brand.
Brainstorm were tasked with developing an integrated Below-The-Line campaign including the development of a new style of food photography. The resulting BTL elements included retailer magazine ads, floor media, point of sale, stickers and cross-sell leaflets.