Brainstorm were asked to conceptualise and deliver an event that celebrated the launch of LG's new advertising screen in Piccadilly Circus. The event required a strong, clear and appropriate theme to support the premium nature of the brand and deliver a consistent message with regard to print collateral and venue.
Brainstorm developed the theme 'Vision'. The concept related not only to the cutting edge technology of the new screen - but also reinforced LG's core strategic message of "See things differently". The event took the form of a gala dinner for 150 guests in the beautiful art deco Criterion restaurant in Piccadilly, carefully selected as a prime location for viewing the new screen.