LG's sponsorship of Freeze, the televised snowboarding event, provided a unique opportunity for the brand to entertain key accounts and special guests.
LG briefed Brainstorm to design a VIP tent in which LG products could be displayed within a premium entertainment space. Brainstorm themed the venue as a luxury ski lounge, including a 'help-yourself' LG fridge and an animated log fire screened on a 70" LG plasma screen set into the fireplace.