As part of a company profiling exercise, John Laing plc asked Brainstorm to help develop their online identity. The challenge was to take existing brand collateral and create a new look and feel for their website, whilst remaining consistent with the company’s core business messages.
The resulting website is both stylish and user-friendly, and with a clean, clutter-free design it encourages site visitors to explore all the information areas. Advanced functionality also gives John Laing plc’s internal team easy access to make regular content updates.