Honda commissioned Brainstorm to produce its pan-European press launch for the Honda Insight, during a five week test drive event in Spain.
With a remit covering event theming, venue branding, presentation and all print materials, our solution focused on Honda’s eco-motoring heritage and green credentials. We erected a bespoke modular venue on site which featured an interactive exhibition and video presentations in the round, to launch the Insight to 1500 motoring journalists.