Sponsoring a slot on Bloomberg TV, Chivas Brothers required a series of ten-second ‘idents’ for their super premium whisky brand, Chivas Regal 18. With only ten seconds of TV airtime each, the ‘idents’ needed to make an immediate impact and clearly portray the contemporary and luxurious personality of the brand.
We shot the material in super slow motion, using innovative technology to create a glossy and high quality filmic result that perfectly reflects the rich, smooth nature of this super premium brand.